At an open meeting of the Law Practice Management Section of the Massachusetts Bar Association this afternoon, I gave a presentation on social media as a set of tools for marketing a legal practice, focusing on blogging, twitter, LinkedIn and Facebook. My slides are below, for your viewing pleasure. I think the presentation would be of interest to anyone looking into using social media — not just lawyers. (In a similar vein, see my recent introduction to twitter for lawyers.) Please let me know what you think.
Marketing Your Legal Practice Using Social Media
Update 3/23/09: If the links in the slideshare version of the presentation aren't working for you, try this version: Marketing Your Legal Practice Using Social Media.
David Harlow
The Harlow Group LLC
Health Care Law and Consulting
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David, thank you for your insightful MBA presentation yesterday and for posting your slides. You gave me a lot of good ideas, and I will start by taking your advice to draft a few blog posts to get a feel for it, find a voice, etc. and then aim to go “live” sometime soon. I admire other attorneys, such as you, who are really out front in advantageously utilizing new technologies–great job and thanks again for sharing your insights and experience.